At J5, we pride ourselves on keeping a hawkish eye on the global hospitality horizon. Why? Mostly because we have a genetic aversion to the ordinary, but also because someone has to separate the truly spectacular future classics from the merely shiny.
If you are a traveler who loves being the first to check into the world’s most exciting new spaces, you’re in the right place. Through our partnership with Virtuoso Previews, booking these rising stars through us unlocks a treasure trove of complimentary VIP privileges:
- Space-available room upgrades for the absolute best views.
- Daily breakfast for two (perfect for pretending you didn't overindulge the night before).
- A $100 resort or spa credit to pamper yourself.
- Early check-in and late check-out to stretch your holiday by a few glorious, unhurried hours.
From the sun-drenched courtyards of Seville to the dark-sky reserves of Idaho, here are five brand-new and upcoming properties we are currently obsessed with.
1. El Foro, a Luxury Collection Hotel (Seville, Spain)
The Vibe: Sophisticated Andalusian romance meets timeless luxury.
The Details: Nestled in the sun-drenched heart of Seville, this brand-new addition to the Luxury Collection seamlessly blends historical depth with contemporary opulence. Expect gorgeous open-air courtyards, striking local architecture, and an atmosphere thick with the scent of orange blossoms and old-world intrigue.
The J5 Take: The perfect excuse to brush up on your flamenco steps or, more realistically, to find a shadowy corner in a breathtaking courtyard to drink Sherry while pretending you’re an extra in a classic European spy caper.
2. Cambridge House, Auberge Collection (London, UK)
The Vibe: Aristocratic British heritage brilliantly reimagined for the modern tastemaker.
The Details: Opening this year right in the heart of Mayfair, this Grade I-listed Georgian mansion—formerly the iconic 'In and Out' military club—is being transformed into a 102-room sanctuary. It features an extensive three-floor holistic wellness spa, intimate salons, and the glamorous Major’s Grill, a dramatic nod to mid-century British dining.
The J5 Take: A proper London revival. It’s exactly where one goes to escape the Piccadilly bustle, indulge in a bit of "well-being without restraint," and enjoy an afternoon tea that borders on a spiritual experience.
3. Canyon Ranch Austin (Texas Hill Country, USA)
The Vibe: Cutting-edge wellness meets sprawling Texas grandeur.
The Details: Slated to open its doors on October 15, 2026, this 600-acre resort along Lake Travis is the wellness pioneer's most ambitious playground yet. It boasts the largest spa in Texas (a casual 40,000 square feet), advanced biohacking therapies, a specialized Women's Wellness Collective, and elevated cuisine by two-Michelin-starred Chef Val Cantú.
The J5 Take: Because everything is legally required to be bigger in Texas, your path to enlightenment here involves high-tech recovery and a spa large enough to have its own zip code. It's the ultimate spot to sweat out life’s minor inconveniences in absolute style.
4. The Observatory Sun Valley, A Viceroy Resort (Idaho, USA)
The Vibe: High-altitude alpine chic beneath a crystal-clear celestial canopy.
The Details: Opening this Fall at the gateway to downtown Ketchum, this boutique resort offers 73 guest rooms and 12 penthouses with dramatic Rocky Mountain views. The undeniable showstopper is a state-of-the-art rooftop observatory and terrace bar offering front-row seats to the Central Idaho Dark Sky Reserve, complete with a resident astrophotographer.
The J5 Take: Ideal for those who like their mountain air crisp, their thermal pools warm, and their constellations viewed through a professional-grade telescope while holding an impeccably mixed nightcap. It’s fashionable stargazing.
5. Anantara Tented Camp Kafue River (Zambia)
The Vibe: Ultra-exclusive, eco-chic safari luxury suspended in the treetops.
The Details: Having recently welcomed its first guests, this incredibly intimate camp features luxury tents and suites elevated 3.5 meters above the ground on timber platforms along the Kafue River. Guests can enjoy private plunge pools, in-room wellness sanctuaries, private riverboats, and front-row seats to a wilderness teeming with over 500 bird species.
The J5 Take: Quite literally floating above the wild. It is a spectacular setup for watching elephants and hippos amble right beneath your private deck, entirely sparing you the social awkwardness of having to introduce yourself to them.
Whether you're looking to unwind in the Texas hills or watch the stars from a rooftop lounge in Idaho, these properties are bound to book up fast as their grand openings approach.
Connect with us to start planning your stay and take advantage of our exclusive Virtuoso Preview perks before the rest of the world catches on. Where are we sending you first?
Hi, I'm John, UK and USA passport holder but world citizen for sure. I absolutely love travel and I am proud to have built a team as passionate about exploring the world as myself. It took me a very long time to align my career with my undeniable passion for exploring, but now I and the team are here for you. Your personal travel tailors - award reservation and luxury custom itinerary experts. We provide a bespoke service, imagining and creating itineraries for independent minded families and groups.